Current critique
Meridian's honest airline ad, and what honesty costs
The middle seat is still the middle seat. Saying so out loud is the whole campaign, and it works better than it should.
Read the critiqueIndex
5 earlier critiques002
FizzCo hands the brief to the trend deckFizzCo · Billboard · 7 July 2026A soda billboard built entirely from what tested well, sold with a phrase no one has ever said about a drink.D003
GLOWBOY's refusal is the argumentGLOWBOY · Print · 29 June 2026Two words, one period, and no skincare journey. The most disciplined print work of the season.A-004
Lumen Bank and the word 'basically'Lumen Bank · Digital · 21 June 2026A pastel blob, a lowercase sentence, and one adverb doing all the legal work in the room.C005
Verda's minimalism says nothing, beautifullyVerda · Print · 12 June 2026One droplet, an ocean of whitespace, and a deadpan line that is doing less work than it appears to.B-006
Hearthstone's mascot is the peril it insures againstHearthstone Insurance · Print · 5 June 2026Meet Sparky, a smiling open flame, hired to sell you protection from open flames.D
FizzCo hands the brief to the trend deckFizzCo · Billboard · 7 July 2026A soda billboard built entirely from what tested well, sold with a phrase no one has ever said about a drink.D003GLOWBOY's refusal is the argumentGLOWBOY · Print · 29 June 2026Two words, one period, and no skincare journey. The most disciplined print work of the season.A-004Lumen Bank and the word 'basically'Lumen Bank · Digital · 21 June 2026A pastel blob, a lowercase sentence, and one adverb doing all the legal work in the room.C005Verda's minimalism says nothing, beautifullyVerda · Print · 12 June 2026One droplet, an ocean of whitespace, and a deadpan line that is doing less work than it appears to.B-006Hearthstone's mascot is the peril it insures againstHearthstone Insurance · Print · 5 June 2026Meet Sparky, a smiling open flame, hired to sell you protection from open flames.D